Will power
If there really is no transcendent source of the good to which the will is naturally drawn, but only the power of the will to decide what ends it desires – by which to create and determine itself for itself – then no human project can be said to be inherently irrational, or (for that matter) inherently abominable. If freedom of the will is our supreme value, after all, then it is for all intents and purposes our god. And certain kinds of gods (as our pagan forebears understood) expect to be fed. (David Bentley Hart, Atheist Delusions, p. 227)